Creativity and Innovation Management - Personality Testing

Whilst tests measuring the creative or innovative personality exist, there are a number of inherent flaws. Some are noted below:

a) Whether a creative or innovative type exists at all is highly contentious. Creativity can be defined as problem identification and idea generation - universal abilities. Creativity can be defined as producing a number of ideas, a number of diverse ideas and a number of novel ideas - universal abilities. Traits are not stable or transferable across situations. Motivation is a critical factor.


b) Due to the numerous relevant definitions of creativity and innovation, it is clear that a number of differing and distinct competencies are involved. It is unlikely (or rare) that all competencies are present in single individual.

Creativity and Innovation Management - Personality Testing

c) Creativity is a cognitive process and case dependent. Not all people produce equal quantities of ideas across tasks and, importantly, the same people do not produce equal quantities of ideas across tasks.

d) Too many assumptions are made. Some have been indicated : the assumption that creativity and innovation are stable and transferable across situations ; motivation and competencies are not accounted for etc etc etc.

e) Collaboration, networking and such are ignored. Intellectual cross pollination results in a higher degree of creative output than is produced by individuals alone.

f) The generalisability, variability and reliability of the test paramters can be disputed.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Creativity and Innovation Management - Personality Testing

Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on

The Psychology of Creativity

On studying the creative process and the creative individual to understand creativity

Creativity is the process of generating novel ideas and is the basic force for all inventions. The process of creation involves seeing new relations between concepts and things and determining unique solutions to problems. The creative process is about seeing new associations between objects and concepts and the creative person is marked by traits of originality, nonconformity and high levels of knowledge. When you come out with an appropriate yet unique and different solution to a problem that has not been thought before, you are being creative.


Psychologists have tried to explain creativity with many theories. Among these are cognitive theories of creativity (creativity as a cognitive process using mental constructs and structures), behaviorist theories (the environmental and associative nature of creative ideas), psychoanalytic theories (creativity as neuroticism), social theories (creativity as a social process and role of schools and family in the development of gifted children) and personality theories (emphasizing on personal creative traits).

The Psychology of Creativity

In the psychology of creativity we have to understand two things -firstly the creative process and secondly the creative individual. So the psychology of creativity is about:

1. The Creative Process - this includes the definitions of creativity and the mental processes involved in creativity.

2. The Creative Individual - this is about the personality traits of the creative individual, the attributes of genius and the peculiarities of the creative personality

Psychological theories have tried to explain both the creative process and the creative individual.

The Process of Creativity - So what is creativity and what is the mechanism through which people actually create new ideas, solutions or concepts? According to many theorists, creativity is about chance or serendipity or making discoveries by 'accident'. So the creative process, according to this explanation is an 'accident'. This means that while you're trying out several methods, a best method or a solution to your problem arises out of nowhere and by chance you discover something totally unique. Some people would suggest that the creative process is more of trying to find out new relations between older known concepts so this is less about originality and more about 'experience'. The more experienced you are in a particular subject area, the more likely you are to consider creative solutions. Creativity has also been described as a moment of 'insight'. It is almost like enlightenment and divine intervention and a flash and the trick is to prolong this moment and creative individuals are people who can develop their sudden insights. So the creative process can be about a sudden chance, novel use of the knowledge/ experience or a sudden insight. The creative process thus involves using several possibilities/methods and past experiences to arrive at sudden solutions through insights or accidents.

In 1926, Graham Wallas described stages of creativity in which a creative idea is first prepared, then internalized through incubation, after which the creative individual uses the illumination or insight to finally go through the verification process of applying the idea. Psychologist JP Guilford explained creativity with his concept of convergent and divergent thinking and convergent thinking is about trying to find the single correct solution to a problem and divergent thinking is the generation of multiple creative solutions to a problem. Creativity is thus characterized by divergent thinking and generation of multiple possibilities. According to the Geneplore model developed by Finke, Ward and Smith (1992), creativity involves two phases - the generative phase in which the individual generates constructs from pre-inventive structures or known processes/ideas and the exploratory phase in which pre-inventive structures are interpreted to come up with new creative ideas. Most of these psychological theories seem to be emphasizing on preexisting mental structures through knowledge and experience and using these structures for novel or unique solutions. The creative process is thus all about insight, 'a sudden flash', almost like a moment of realization and it has been described as serendipity or divine intervention by scientists and artists alike who have tried to described their moment of discovery, although the role of previous knowledge and experience is an equally important background factor. The scientists and artists are able to realize the potential of these 'flashes' and are able to recognize, capture and prolong their moments of insight for better realization of their creative goals.

The Personality in Creativity - This brings us to the question about the traits or personality factors that make a person creative. Is there a well-defined creative personality? Of course, there is. Highly creative individuals and geniuses have marked similar traits and although every human being is creative in one way or the other, some individuals actually develop their creativity too well and so they are recognized as creative geniuses. Psychologists believe that all highly creative individuals have certain common personality traits.

1. Complexity - The creative individuals love complex situations and problems as this provides a challenge to their own mental abilities and help them to think of several possible solutions

2. Flexibility - Highly creative individuals are extremely open-minded and receptive to new ideas and possibilities which help them to move beyond traditional modes of thinking

3. Confidence - Boldness and confidence mark the creative genius as in order to be a pioneer, one has to have leadership qualities, extreme self-confidence and creative geniuses are leaders as they show a new path and open new possibilities

4. Non-conformity - The creative process itself is an act of non-conformity so creative individuals are non-conformists and unconventional.

5. Intuition - Highly creative people are extremely intuitive and they can scare you with their ability to read minds and people's thoughts. That is how they can create as they have to know the order of things and are able to predict people's responses.

6. Sensitivity - Creative individuals have well developed sensitivity as without extreme sensitivity, it is not possible to feel and portray the emotions through creative work. A novelist has to know 'how it feels' to be character in his novel otherwise he cannot create a good novel.

7. Curiosity - An insatiable child-like curiosity for almost everything around them is what characterizes the creative genius. The creative individual wants to know and learn new things and is persistently asking questions and this is the fuel for creative growth.

8. Knowledge - Closely associated with curiosity, creative individuals have very good general knowledge as they have to use this knowledge in their creative pursuits. That is why creative people are usually interested in several subject areas.

9. Independence - One trait that definitely characterizes very high creative geniuses is their independence of thought. This is again related to leadership and nonconformity as in order to think independently, one has to move beyond norms.

10. Imagination - The creative person lives in his own world of imagination and has a very highly developed and enriched mental life and even if grounded, sometimes thrives on fantasies.

11. Impulsiveness - Since the creative process is a sudden realization, the creative individual has a love for suddenness and loves to work on impulse. Creating something new is an adventure so impulsiveness which could be recklessness or adventurousness makes the creative individual a compulsive risk-taker.

12. Criticism - Highly creative people are also extremely critical both of themselves and of others. They criticize others and that is how they take new paths and they are also prone to extreme self-criticism.

13. Fluency - The creative person has an extremely fluent thought process and has a prolific range of ideas

14. Charm - The genius is usually characterized by a humorous nature, extreme charm and personal attractiveness and a 'presence' that makes them popular and attractive to all sorts of people.

15. Egoism - Highly creative individuals usually have a 'me first' attitude and are almost always narcissists or marked by extreme egoism, although they may be very generous and may not reveal their egoism for social reasons and many even transcend the self boundary and work for greater causes.

16. Originality - Creative individuals have a love for the novel and the unique and try moving beyond established ideas to find something radically different

17. Disorder - A love for disorder is common among all creative people as they are apparently bored with order or any predictable course of events

18. Ambiguity - Uncertainty is very attractive for creative individuals and they love the ambiguous or when there are two or more ways of explaining a problem, especially because this gives them freedom of thought and expression.

19. Loneliness - The creative individual is usually a loner and according to psychoanalysis, also a neurotic. The genius is perennially isolated from society and being very uncomfortable with social norms, they tend to avoid social interaction. Political and social leaders are however more socially active than the creative artist and writer, although some tend to lead reclusive lives.

20. Motivation - The creative individuals are extremely motivated, almost driven by a sense of higher purpose in life. They are in a way self aware and enlightened and many of them seem to believe in an unexplained (divine) purpose of existence.

There are of course other traits as creative people are characterized by hyperactivity and obsession with their work, high yet sublimated sexual drives, and according to psychologist Sternberg, wisdom rather than simply intelligence.

The creative process and creative individual naturally leads the discussion to anomalies in creativity. So now finally, some words about the connection between madness and creativity. Creativity has been closely associated with mental illness and the highly creative individuals are considered prone to mental disorders. In fact all creative geniuses may be vulnerable to bipolar disorder or schizophrenia and creativity itself is a sort of neuroticism. Yet I would suggest that even though creative geniuses have propensity towards mental illness, their creative outlet is a very strong tool that helps them to maintain sanity. So considering the inbuilt defense mechanisms that creative individuals have, it is highly unlikely that such people would actually become completely insane. Although there are many exceptions as the creative genius may develop extreme sense of inadequacy and loneliness and may actually show severe mental problems. However in most cases, creative geniuses are not afraid to stretch their minds, thoughts and behavior too far as to almost reach the limits of sanity, so they are branded as 'weird' or 'eccentric'. But these people are extremely strong because they are self-aware and are blessed with the ability of controlling their mind and sanity. So when the whole world is afraid of their perceived madness, they are not. The difference between a madman and a genius is that the genius controls his own madness and can choose to become sane or insane at his own free will.

In fact, the process of creativity is also an exercise in madness, as the creative individual has to continually stretch mental limits to maintain all creative pursuits. The success of the creative genius is another issue and I will discuss it in a separate article.

The Psychology of Creativity

Reflections in Psychology - Part I - by Saberi Roy (2009)

Online Bedroom Design: A Creativity Exercise

Are you planning on having a house built? Are you planning a renovation on the current place you are living in? Are you planning on getting a vacation home somewhere in your favorite vacation spot? If yes is the answer to any of these questions, you might want to explore the idea of designing a bedroom of your house in advance.

You might want to do it so that it reflects your personality, or perhaps to just find out how creative you can be. You can do it even if you are not an architect or an interior designer; you don't even need to hire one to do it for you. You can do this yourself, and all you need is a computer, Internet, and an imaginative mind. Yes, you can design a bedroom online.


There are websites out there that specifically deal with online bedroom design. They usually have previews for you to take a look at so you would have an idea on how to go about it. Or, if you are really prepared and would want to do it yourself, that is a legitimate option too. There are three important steps on how to design a bedroom online.

Online Bedroom Design: A Creativity Exercise

First, you need to see the color combinations you will use. Maybe you would like your room to be painted in blue. What shade of blue? There are hundreds of color combinations of shades of blue. Online bedroom design websites usually offer this option so you can mix and match which paint colors to use. You can also check to see the color combination of the walls with the flooring, ceiling, furniture, so you can have a "color preview" of what your bedroom will look like.

Next is the layout design. How big will your bedroom be? Where exactly will you place the furniture and other items such as the television, study table, restroom, doors, windows, and more? How big of the total space will they consume? You can answer all of these by properly designing the layout of your bedroom. If the first step deals with the color combinations, this second step deals with space and measurements. You can check to see how many pieces of furniture you can place and how big they are and if they can fit or not (or if they are ideal or not).

Finally, the design plan itself. Calculate your total expenses by placing all the necessary information in a design plan. Included here are the sizes of the doors, windows, flooring, amount of paint to be used, etc. When you complete these necessities, you will have an idea of how much you will spend for the construction of your bedroom. The design plan is not only important for the calculation of expenses, but also for the exact data of your room - you will know every detail there is.

You might want to venture into designing your own bedroom online. It is a creative exercise and the satisfaction you will receive when the finished product is revealed while knowing that you were the one that designed it cannot be put into words. Whatever your motive is in designing your own bedroom, whether it is to reflect your personality or so you can test your creativity, it will be a fun thing to do. Remember, it is simple enough that all you need is a computer, Internet, and an imaginative mind.

Online Bedroom Design: A Creativity Exercise

Daniel is the father of two kids and enjoy sharing tips and home and bedroom design ideas [] at his website. From cool teenage bedroom design [] tips to home contemporary design.

Creativity, Innovation and Entrepreneurship

Part of the romanticism of entrepreneurship is the thought that entrepreneurs are creative, innovative, go-getters, risk takers, driven. All of that implies a high self-esteem and determination. In reality, having a clear understanding of creativity, innovation and entrepreneurship allows managers of institutions and corporations, as well as individual, manage each area differently to get the best results.

People like creativity simply because it is fun. We reconnect with the pure pleasure of getting something that did not exist before. When we create we forget our problems, we are just being, the child comes out, we connect with ourselves and it simply feels good. Our energy pours from the inside to the outside and leaves our imprint, the object of our creation becomes an extended part of ourselves. Creativity also lives in a time and purpose vacuum. The worst enemy of creativity is a good idea.


People like innovation because it implies progress. When we innovate, we have a structure. Innovation becomes change. To change we need the reference, the constraints, the structure, the present, what is there. When we do things differently, we are also creating, but we create with a purpose, fun stops until we reach our goal. Thus, innovation has less power as a self-expression than creativity.

Creativity, Innovation and Entrepreneurship

Then we come to the field of entrepreneurship, one of my favorite topics. Entrepreneurship is more about creating wealth than it is about creating a company. It is closely linked to creativity, entrepreneurs MUST have something NEW to offer. It is related to innovation, entrepreneurs MUST find new ways of getting in the market, making something new, doing things differently.

When we check most new businesses, they are me-too's, and most so-called entrepreneurs are people who have bought themselves a job. They don't create, innovate or add wealth. They shift what exists to a different person.

Entrepreneurship then is the process of exploring how to add value to others in a new or different way. Entrepreneurs capture that value in the form of wealth, and then that wealth with others: clients, users, employees, suppliers, community, governments, etc. To understand that being creative and being innovative is not enough and to be aware that there is a maximized value waiting to be discovered or created, is what entrepreneurs do best when they plan, then they take action, and finally, they evolve.

It is not a matter of luck as most people link entrepreneurship with creativity and innovation. If you don't have anything, you create. If you have an unwanted present, you innovate. If you want to create wealth, you give that creation or innovation, the best chance. You don't need money to create wealth, you need creativity and innovation.

It is by thinking and taking action, by consciously discovering where the creations or innovations have the highest perceived value that entrepreneurs build their wealth... and by doing so, create prosperity beyond themselves. It is not about becoming rich but building wealth.

Without the notion of creating wealth, creativity and innovation can't find a place in the market. To be able to distinguish where the highest value is, who is the ideal customer or client is to bring prosperity to our communities, and to act upon that thought, is what entrepreneurs thrive at.

There are many tools and methods that capture how entrepreneurs create wealth. It is not an art, or a science. It is the conscious effort of making the best of a product or a service, to find those who value it best, and capture that value, what lies inside the entrepreneur.

Creating wealth escapes the obvious, and creates new valued propositions. Sometimes we use innovation to improve what is there, but most likely, the best results come from a free, playful, fun exercise of creating wealth. Whatever you do to create wealth will improve your skills and build up that wealthing muscle. Even if you compose a song in tribute to your wealth when you are showering!

Here is to your wealth and joy,

Creativity, Innovation and Entrepreneurship

Alicia Castillo Holley is an international expert on entrepreneurship and innovation. She has started 9 companies and one not-for-profit, raised millions of dollars and trained thousands of people. She's a recognized author, speaker and seminar leader.

Business Meeting Creativity Ideas

Developing an innovative spirit in the workplace doesn't require extraordinary measures. As a manager, you can experiment with simple ideas that merely break routines, allowing your employees permission to drop the facade that we all don to some degree when we punch the clock. Here are a few ideas that will help you lighten things up for your staff and get their creative juices flowing, if you have the courage to take the leap.

1. Dart Board


Start every staff meeting by allowing everyone a shot at the dart board. Best shot gets to kick off the meeting, appoint the moderator, or tell what they did over the weekend. Starts things off on a playful note and gets your people out of their chairs. For safety purposes, stick with the magnetic or Velcro variety.

Business Meeting Creativity Ideas

2. Colored Markers for the Flip Chart

Sounds simple, but we are programmed from an early age to correlate the amalgamation of colors with the awakening of our imaginations. If you need further evidence of this phenomenon, observe a classroom full of first graders the next time a teacher instructs them to put away their math books and take out their crayons. And experts agree that the key to creativity lies in the ability to awaken the child inside each of us.

3. Music Creativity

Ask each team member to write a 4-line verse to a song that relates to their job duties, hobbies, business ideas, etc. Go around the room and ask them to sing, rap, or simply recite (military cadence perhaps) their verse. Print the
compilation in the next company newsletter to get a little PR for your department or office (others in the organization might want to transfer in when they realize that you've given your staff permission to have fun).

4. Music Creativity II

Ask your staff to bring in a CD with a song that describes their personality, work attitude, or how their weekend went. Play excerpts before the meeting for a laugh.

5. To Serve Mankind

Ask your staff to convey what they did over the weekend that was a service to another person, charitable organization, or noble cause. Vote to determine whose action was most heroic and award a gift certificate to the winner, let them leave work early on Friday, or take a longer than usual lunch break. This will encourage your staff to think of new ways to develop a sense of community. It will also help your people feel good about their co-workers, get to know them better, and give them a sense of pride in the organization.

6. Vocabulary Expansion

Ask your team to bring a rarely used or obscure word to the next meeting. Have them use it in a context that is applicable to your business.

7. Memory Exercise

Read a list of 10 or 15 things, preferably something related to your business, your industry, or to a customer and give an award to the person who can commit the most items to memory. This exercise can help your staff become more familiar with your organization and with your customers. Memory development is also a key to developing new customer relationships that will help your business prosper.

8. "If I Ran This Place..."

Ask your staff what they would consider the ideal job, the ideal workplace, and the ideal location. You can't transform your place into utopia, but you might gain some insight into feasible, marginal changes that will improve things. Now that you have them thinking without barriers, ask them what they would do first or different if they ran the company, office, or department. You'll be surprised by the answers.

9. Show and Tell

Have your staff bring something that they've created, that they are proud of, or from their childhood that the group would find interesting or funny. Demonstrate an interesting or unusual talent, perhaps. We loved this game when we were in kindergarten, and for some reason they made us stop playing as we got older.

10. Top 10 Lists

Until David Letterman decides to pursue intellectual property infringement, go ahead and try this one. Give a topic at your staff meeting, and ask for the answers the following week. Remember to keep it clean and non-offensive. Have your staff rank the answers and use a point system to determine the winner.

We would never ask our employees for quality without offering the resources, direction, systems, and commitment to develop procedures that ensure improvement in that area. Yet we ask employees for creativity or to "think outside the box" all of the time without giving another thought as to how to initiate the creative process. Take the first step and give your staff permission to shake things up a bit at your office. You're likely to see some changes - for the better!

Copyright 2005, La Dolce Vita Enterprises, LLC

Business Meeting Creativity Ideas

Craig Cortello is the President and founder of La Dolce Vita Enterprises, a consulting and training firm that assists companies in creating productive and imaginative work environments that encourage innovative business solutions. He is also the National Sales Manager of Trinity Consultants, a nationwide environmental consulting firm and an accomplished musician. He credits much of his success in the business world to his creative spirit that was cultivated through exposure to music and the arts.

Craig is a proud resident and native of the New Orleans metropolitan area, and a Hurricane Katrina survivor!

For more info see

Organizational Structure, Creativity, Innovation

Organizational structure can inhibit or foster creativity and innovation. The problem with organizational structure though, is that it is resultant of many factors, including history, organic growth, strategy, operational design, product diversity, logistics, marketing, client base, supplier base and so forth. Therefore, what managers need, are not recipes for complete structural change, but insights into the properties of fostering structures that can be adapted into the existing structure.

To start, it is useful to analyse the preferred structures against the not so preferred. There are many definitions of types of organizational structure, but one example is:


a) Mechanistic structures (generally not preferred) - includes centralised control and authority, clearly defined tasks, vertical communication links, obedience to supervisors, rigidity and inflexibility.

Organizational Structure, Creativity, Innovation

b) Organic structures (generally preferred) - decentralisation of authority, tasks loosely defined, horizontal communications, greater individual authority, flexible, adaptable.

Experience shows that the above can be misleading. For example, flat organisations are generally preferred and hierarchical ones not preferred, however, even flat organisations are in reality hierarchical.

Importantly, if we have a mechanistic structure, what factors allow us to move in the right direction without wholesale change?

Some answers include:

a) Direct communication links to decision makers.

b) Communication and information flow between departments.

c) Tangible progression of ideas from problem to solution, product development to commercialisation.

d) Creative teams working outside but linked into the organization, whose culture, processes etc diffuse into the existing structure.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

Kal Bishop, MBA


You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Please rate this article below.

Organizational Structure, Creativity, Innovation

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on

Exercises to Encourage Creativity


Before I list some very helpful and powerful exercises to encourage creativity, let's take a moment to consider what constitutes creativity, why we aspire to encourage creativity in the first place and what is required from the person who wishes to encourage creativity through exercises, be it her own creativity or that of others.


Definition of Creativity

Exercises to Encourage Creativity

If one wishes to encourage creativity, it is advised that she first has a clear definition of this term. However, Creativity is an illusive and complex term that seems to defy definition, so let me list some options and choose what fit you most. Creativity has to do with original and flexible thinking, the ability to pay attention to details, the ability to cope with uncertainty. Creative individuals possess a high motivation to overcome obstacles and solve problems, the willingness to take calculated risks, the desire to work hard in turn for recognition.

Benefits of Creativity

Encouraging creativity through exercises is a proven way to develop young minds. Weaving creativity exercises into children's education greatly improves their chances of becoming successful and constructive adults who are able to cope more aptly with a rapidly changing world. An environment that encourages creativity is also a solid foundation for mental health. Creativity exercises cultivate highly motivated students who are less prone to adverse psychological states such as stress and boredom.

Creativity Exercises - What Is Required of the Teacher

Creativity Exercise #1 - Image Streaming

This exercise is to be carried out in pairs or individually. The exercising student closes her eyes and asks herself a question. The exercising student then describes out loud her mental visual imagery either to another student or to a tape recorder. Describing of the mental images should be flowing and streaming. In the process of describing the images she sees in her mind, the student should concentrate on sensory details. For example, "I feel the softness of the fresh laundry", "my feet are pressed against the cold tiles", "I smell the rain-soaked air." The student should aim to make her live or potential listener vividly experience what she sees. In order to develop and maintain the flow of streaming imagery, the student should ask herself new questions as to the nature of objects she sees in her mind and explore them in detail. Relaying the mental images should be done in a hastened pace to avoid judgment and critical thinking. Image streaming is to be exercised for at least 10 minutes each time. Over time, this exercise improves creativity and intelligence.

Creativity Exercise #2 - Challenge Traditional Thinking

This exercise can be practiced in a group or individually. Routine thinking is good for every day tasks, since you perform the task without employing your mind and wasting energy on the thinking process. For example, if you take the same route to work every day, you soon drive on auto-pilot. If, however, you have a task that requires you take a different route, then you have to concentrate and be aware of the left and right turns you make. If your thoughts drift, you will find yourself going unintentionally in the regular route. If you wish to exercise creativity in solving problems, you have to stay clear of routine thinking. This can be achieved by forcing the mind to find new routes. Instructions: make a list of words and write each word on a card. For each word instruct the students to come up with 2 related words and write these down on separate cards as well. You now have groups of three words each. And now for the creative part: randomly pick two unassociated words and instruct your students to come up with an association between the two seemingly unrelated words. This will force their thinking process to form an unfamiliar route, a connection between two dots that were unconnected until now. Forcing our mind to find new trails that connect A and B is exactly what enhances creativity. Along the same lines, you can try these variation: make a basic outline map of the United States without state names. Instead of state names, write down names of world countries. For example, instead of Texas write Canada, instead of California write France. And so on. Now ask your students to find associations between the state and the country. Remember that we are not after any correct answer. We are exercising this in order to create new roads. So don't test your students' knowledge. Encourage them to come up with any association they can think of. It can relate to culture, economy, language, but it can also relate to the spelling of the names or to their pronunciation. Be open.

Creativity Exercise #3 - The Gods Must Be Crazy

An African Bushman, unaware of white culture, discovers an empty Coca Cola bottle in the Kalahari Desert. The bushman closely examines this mystical object (casually dropped by a passing pilot), wondering what it is good for. He then tries blowing into it, and is very pleased to learn that it makes a noise. In this creativity exercise you encourage your students to become Bushmen. I mean it. You need to collect 5 to 10 props. You display a prop to your students and ask them to find a new use for it. This exercise encourages creativity since it forces the thinking process to erase or ignore what is known and come up with fresh ways of looking at something familiar.

Creativity Exercise #4 - Music's Story

Play a piece of classical music, preferably one that your students don't know. Dim the lights, instruct your students to close their eyes and listen closely to the music. The music tells a story, it tells about the weather, about a poor or rich man, about mad love that is now dying. Ask each student to follow every plot twist, every change of atmosphere. Then stop the music and ask your students to write down their stories, with as much detail as possible.

Exercises to Encourage Creativity

Eran Sadeh is publisher of, a wonderful product that encourages both fun and creativity. To learn more about character slippers and browse through picture galleries and video galleries of character slippers, please visit

Creative Marketing Concepts

In a room that's full of people, how will you manage to stand out? The same predicament is faced by many start-up entrepreneurs today who engage in profitable but popular businesses - which is why the need for a creative marketing idea has emerged. Creative marketing concepts are necessary to be able to separate your business from everyone else's. To avoid the crowd when everyone else is gunning for the same prize in the same way, it is best that you take detour and be innovative in your marketing strategies.

Marketing, mind you, has always been a big part of business. It is that which attracts potential customers and brings in the money. But apart from being important, marketing is also expensive and tricky. So an entrepreneur has to be careful of the type he chooses to apply for his business. Traditional advertising methods like radio and television streams have proven their strength in marketing. But they have also gained the reputation of being impractical in light of the financial constraints we all feel today. In replacement, a lot of new marketing methods have emerged like search engine optimization, social media marketing and pay-per-click ads. But these have also evolved to conventional marketing means and are patronized by a lot of congruent businesses. To some extent, its popularity has also made it lose its credibility.


Creative marketing concepts are hard to come by. And they may be a bit questionable to conservative marketers or those who are looking to save on costs. But considering that they are less explored and potentially captivating means for product or service promotion, these marketing ideas might just be that missing piece you should incorporate in your business to make it successful.

Creative Marketing Concepts

1.) Give away stuff.
If there's one thing people love, it's free stuff. If you want to get folks to flock to your business, give them an incentive. It can be a simple towel or an educational book they can download from your site. Just make sure that what you share is something relevant to your business. And make sure you don't give away EVERYTHING. In replacement of stuff, you can give away free advice on something that is important and connected to your market.

2.) Establish your own YouTube channel (which is cheaper).
People love videos. Google loves videos. Ergo, make and post videos. Relate some to your business. Make some that are intriguing, funny, romantic - address all types of preferences and emotions. The good thing about videos is that they are viral and can be passed on from one person to another, thereby ensuring that your marketing campaign reaches a wide market base.

3.) Lend a hand.
Whether by funding charities or participating in fund-raising event, helping out is good publicity. Aside from this, it is also an opportunity for profitable exposure especially if you are targeting a local market.

4.) Attend conferences and tradeshows.
You not only get to get your goods out there, you also will be able to build you and your business reputation. Conferences and tradeshows spell legitimacy and a drive for development. Who knows, this marketing strategy may not only open doors for clientele support but partnerships as well.

Creative marketing concepts does not actually only involve flashy, colorful marketing mediums. In a broader sense, it means ingenuously and uniquely conceived ideas for business promotion.

Creative Marketing Concepts

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Creative Process Vs Product

This article draws a very important distinction for the artistic endeavor. Why is it important to distinguish between a creative process orientation and a creative product orientation? A large part of the reason has to do with pressure. There is a lot of pressure involved in putting out a finished product to the world, and the associated fears have squelched many a worthwhile project.

So let's start by looking at creative process on it's own merits, entirely separate from proving, selling, and other aspects of the product marketplace.



Creative Process Vs Product

Is an open ended, messy, experimental exploration.

It is about playing with your materials, both internal and external and seeing where they take you. It is not trying to prove anything, and thus is innocent, like a child's scribbles and mudpies.

You don't have to be a professional, you don't even need to be "good" at it in order to enjoy creative process. You dance around your bedroom to your favorite music, you find yourself dabbling in poetry writing, or suddenly want to try painting. This is for YOU, and so in order to keep your explorations in the sphere of innocence and safety, I recommend that you (at least at the beginning) not share with others. As soon as the idea of showing others our work comes in, it changes the dynamic, so just let this process be about you and for you.

Within this Process based container, you can explore all your curiosities, attractions, and whims of creative outlets and both have a lot of fun, and get to know yourself much better.  You may also stumble across therapeutic methods that help you deal with difficult emotional states. For example, I did a regular personal "dance lab" for a few months one Winter, and whenever intense or angry energy would come up, I would put a big red veil over myself and put on a specific music track and have a spazz out dance. When I would get either too vain or too shy, I would dance with masks to help me get out of myself. I didn't read these ideas in an Expressive Arts Therapy Book (though my bookshelf is full of them and I do recommend them), I just stumbled upon what worked for me while giving space to my process.


o    Deepened Self-Insight- gaining access to wise, resourceful aspects of yourself and better understanding your multi-faceted being

o    Easing Suffering- Finding and making creative tools to move through difficult and painful times

o    Having fun with materials and forms without any pressure to make a product or money

o    Stumbling upon a favorite outlet or medium that will become a life-long love affair

o    A great excuse for enriching, self-nurturing time for yourself

* You are Hereby Granted Full Permission to be Messy, Explore, and Create within a realm of Process for as long as you want.  


What do I mean by creative product? Some examples include: recording an album, publishing a book, making a show, a play, choreographing a dance, designing a clothing line, and in any media, creating something for the purpose of being seen or purchased by others.

There may come a time when your organic creative process matures into a genuine desire to create something to share with others. It is only natural for a cultivated garden to bear fruits. But we must be careful as we transition our orientation into product, because many issues can come up such as: people's opinions and expectations influencing our work, ego needs to be seen, loved, validated, etc...,

Self-sabotage in many forms, critical voices (inside & out) squashing the innocence and joy out of it.

   A personal story.

I used to write a lot of songs and sing pretty much every day. For me it was a form of prayer and a joyful and easy extension of my poetry. For many years I mostly sang for myself, nature, and close friends. The times that I did share with larger groups, I got a lot of encouraging feedback and struggled not to let my head swell from the compliments. Part of me insisted that I keep this gift a pure prayer, while another part wanted to share the gift, and the kid in me still liked the idea of becoming a rock star. Finally I decided that I really did want to record a CD. Unfortunately, that inspiration turned to fears and projections and a bunch of subtle self-sabotaging. After years of this, I realized that I wasn't singing any more for devotion's sake and that I had gotten too much in my own way and I threw my hands up and stopped singing and playing the guitar for many years. I let a part of myself push me towards a product, and in that lost a precious gift in my life.

I still haven't fully reclaimed my singing, and that is why I emphasize caution and clear motivation when moving toward a product.

TIPS for Transitioning:

1.) Make sure you feel that the time is ripe and it is a natural internally driven decision

2.) Do some journaling and give a forum for all the different voices in you and their opinions on this decision. Don't ignore the critical voices, just get their messages down on paper. Often these voices have a really good piece of advice, though it may be hidden under a discouraging sound bite. Once you have all the sound bites down on paper you can look at them and see where potential conflicts may arise. Exploring polarized or conflicting voices in theater or on the page can be a highly effective way to resolve them and thus prevent them from playing out in a bigger way in your life.

3.) Keep a commitment to some agenda free process time. Allow yourself to doodle and free write and sing nonsense songs even if you are in a serious process of writing a book, recording an album, etc...


During process we are always trying to keep the critic and the editor at bay, but now is the time to summon the editor onto the scene. You will need to feel strong enough in your offering to hear others critique and take it into account. This is the time when you really open yourself to feedback and take others perspectives into consideration, as you are now creating for more than yourself- you are creating for an audience, for the world.

The trick is to stay connected to your authentic inspiration and motivation and also polish your works with the world in mind.

At any time that you get too spun out on external orientation and fears, give yourself permission to dip back into process for process's sake and find your well of inspiration there.

Avoid the temptation to add a time pressure and try to push your product out too fast. Give it time to ripen and develop, as a mother does a baby in her womb.  This is not a doo dad from an assembly line, but a creative extension of your essence, extended as a gift to the world. Try not to think too much about the monetary aspects just yet and focus instead on doing the best job you can.

Some blessed days you will just spill forth content and progress gracefully and swiftly. Many days you will want to procrastinate and distract yourself and dig your heals in the dirt. You will need to find your own balance between allowance and self-discipline.

Do your best to enjoy the process. Make it a labor of love.

Doing what you love for all the right reasons will help you to love yourself. Creating from selflessness and self- love will steer you from many a pitfall and greatly enhance the chance that your creation will be of true value and benefit and be loved by others.

Creative Process Vs Product

Audette Sophia is a multi-modal artist and certified coach specializing in helping creative entrepreneurs synthesize their offerings into dynamically successful career strategies. She is also an educator and branding/promotional consultant.

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Creative Kids

Most kids I know are into Face Book and the computer, TV, and video games, not any different than my kids. Our daughter Amanda is 11 years old, she often brings two or three friends home after school. There are very creative and are always looking for new and fun ways of expressing themselves. I have a cricut create die cutting machine, and Amanda uses it for school projects.

Before we got the cricut our kids were really stuck on their electronic devices. They would come home after school and right away they would start playing the WII game or go on their computer or pull out their ipod. They did not have an outlet to express their creativity fully


Once we purchased the cricut we found that there focus shifted towards more creative activities. Amanda is now really proud of herself when she is able to create wonderful projects that she can present at school. Now some of her friends want to come over to use the Cricut. They really get a sense of accomplishment by creating some unique and individual crafts.

Creative Kids

We now have more of a balance of creative activities for our kids. They have fun using their imagination to create gifts and cards for there friends and family. It's an outlet for creativity that's brings the family together, just like the old days. It's wonderful to see our children creating happily, instead of being programmed by TV and computers? Let have fun with this and get creative!

Creative Kids

Ken Hyman & Diane Mcleod

How To Be Creative - 5 Essential Elements For A Life Of Creativity

Each of us who create have our own unique ways of expressing our creativity, and a number of different forms and media in which we create. But despite this individuality, there are elements common to all of us, each of them essential to have in place for a life of abundant creativity.

Here are 5 of the most important of these elements. Which do you have in place already in your creative life? Which can you add today to help you be more creative?


1. Creating everyday. The only surefire way to a life of consistent and prolific creativity is to create for a minimum amount each and every day. Because we all structure our lives round a daily calendar, this is the most natural and easy way to also fit in our creative time.

How To Be Creative - 5 Essential Elements For A Life Of Creativity

Don't make the mistake of creating only "when you have a bit of free time", it never comes! Instead, commit to creating at the same time for at least 15 minutes each day. This habit is the backbone of a life of creativity, and the key to discovering the true depths of your creative potential.

2. Keep yourself inspired and stimulated. If you only ever go to the same few places all the time - maybe even only from your bed to your creative workspace for days on end - you'll soon dry up on inspiration.

Creative people more than anyone need constant new stimulation. Visit different places that will delight your senses, and be sure to fully focus on each sense. You have five senses for a reason, make full use of them!

3. Gathering your ideas. Ideas flow to us constantly, our creative minds are permanently active, even when we sleep. Find a way to channel this and you'll have all the creative ideas you'll ever need.

A fantastic tool for capturing your ideas is an ideas journal. This is simply a notebook you carry with you at all times and jot down your ideas as and when they come to you. No more forgotten ideas, no more frustration at not having any new ideas to develop. And the beauty is, the more ideas you have and capture, the more ideas arrive to replace them.

4. A support network. Though much creative work is done alone, having a network of support around you is key to getting the most from your creativity. Too many artists create in what feels like a void or a vacuum, not knowing if any one even KNOWS they create, let alone have people to offer encouragement.

You can either look locally for a group that meets in person, or find a creative community online. Investigate a few possibilities and see how you feel about the people involved and the nature of the group. At the very least, get yourself a creative "buddy" - someone you can check in with regularly to encourage and support each other's creative developments.

5. Acknowledge your progress. Keeping track of how you develop as a creative artist is crucial to staying motivated and realising just how much you do create. Because you're with yourself day in, day out, it can be difficult to measure this and it often feels like you're getting nowhere, stuck in a creative rut.

A great way of keeping up with how much you're creating is to have a mini creative review every 2 or 3 months. Look at what you're creating now compared to a few months ago, and you'll be impressed not only at how you've developed, but also at how much you've created. This then motivates you to create even more.

These are 5 of the most important elements needed for a creative life.

Which do you have in place already? Which could you pick to improve so you create more deeply and more often, and explore more of that limitless creative potential within you waiting to be discovered?

How To Be Creative - 5 Essential Elements For A Life Of Creativity

Looking for a way to kick start your creativity? Then head over to for your free copy of the powerful and practical "Explode Your Creativity!" Action Workbook.

From Creativity Coach Dan Goodwin

Tips on Creative Campaign Ideas

No two minds are alike. Two people, given the same creative brief, will produce vastly different campaigns. This is because ideas don't materialise from thin air. They come from what has been read, experienced and observed everyday.

In addition, some people are more creative than others, because they exercise creative thinking more often. The creative power of the brain is like a muscle - the more it is flexed, the stronger it becomes and the faster the ideas come.


A lot of the techniques art directors and copywriters use to create ads are techniques borrowed from fiction writing, film and theatre. Books on these subjects make good background reading.

Tips on Creative Campaign Ideas

Having a healthy selection of art and industry advertising books in the office is a must. Pick up some copies of D&AD and specialty reads like Alastair Crompton's Craft of Copyrighting.

Here are some techniques you can use to make your campaign creative stronger, improve brand awareness and the response rate of the campaign.

Keep it simple stupid

KISS. Keep it simple stupid. Express the idea in a small space. On a post-it note, on a napkin. If you can't express your idea in concrete diagram or sentence, you probably don't have an idea. At most, you may have several unrelated parts.

What many marketers find difficult to evaluate are ideas in their infancy. Without the idea rendered with finished images, they are not able to visualise how far the idea can go, or how campaignable an idea is. However, evaluating ideas without too much polish, is advantageous.

It allows concepts to surface, and good ideas to shine.

Cover territories - own spaces

The more ideas you can generate, the more areas or territories you can cover. Coming up with a few disparate ideas is no enough. Creatives instead map ideas to spaces or territories. They identify these territories from customer insights, research and plain intuition.

An idea may be good, but is it strategically placed in the right territory? Choosing the right campaign can be a matter of finding the right idea, in the most fertile territory.

Creatives hunt for new territories, or new ways of seeing existing territories. Otherwise their ideas are unoriginal and lack impact.

Make your idea a campaign

Creatives and clients loathe campaign ideas which cannot scale across different media. These require too much exposition, and too often only work in television.

Marketers should go for campaign ideas which can work not only in the richness of television, but also in small-space banner ads. Otherwise, they miss important touch points.

Turn it on its head

During brainstorming session, clients and agencies often complain they 'get the same ideas'. This may be because the group is afraid to challenge thinking, or the group is suppressing ideas which sound absurd at face value.

Unless the group is prepared to take 'untrodden' paths, brainstorming sessions will yield the same results every time. Participants should let go of their fears and criticism, and turn their thinking on its head.

If car manufacturers always advertise their cars with four wheels, try an idea which features the car with no wheels. These are the kinds of ideas challenge consumers and give rise to free press coverage.

By incorporating a 'what if' exercise during brainstorming can boost the volume of ideas and the effectiveness of the group. Such that the sum of the parts contributed by the group is larger than any one contribution by one mind.

Straight headline, quirky visual

The basic ingredients of a print campaign is a headline and a visual. Creating an ad which shows a quirky visual, and a quirky headline, normally results in an ad which is too bizarre for an audience to interpret. Likewise, if the headline and visual are both straight, the add feels literal and provides no 'ahhha'.

To get a right balance, it seems you need equal parts of the literal and the bizarre in the advertisement. It is worth mentioning that not every ad has both a headline or visual. Some are simply a visual, and some are just a headline.

Is the headline the same as the visual?

Junior creatives often make the mistake of creating ads with a headline and visuals which say the same thing. Beside is an example. This creative is not working very hard. Both the headline and visual say the same thing.

Instead, try placing an unrelated headline and visual together on the page. Separately they don't mean much, but when put together, become a riddle for the audience to solve.

Clever? Or too clever?

The debate over 'clever' advertising never ceases. Clever ads the risk of their audience completely missing the point. Conversely, lame ads go unnoticed.

Both statements are correct. Lame ads lack impact. And being too clever isolate everyone but the judging panel at the awards. The medium, brand and creative, all have to be weighted to produce the desired effect.

For example, a piece for EPURON, designed to be a viral video, could be deemed as too clever. The idea works on multiple levels, personifying the wind and requiring the audience to watch it twice. You have to watch it to get it.

If this was a TVC, asking the audience to watch it twice is next to impossible. However, give the fact the creative was destined to be a viral YouTube video (so it can be played more than once), the witty element works in its favour to make it more viral.

Reference topical issues

Ads can leverage context from the public domain which is current. Sports, religion, politics, sex - these are all fertile places to leverage reference. Building an idea around a topical issue can be very powerful, and often sparks controversy.

Humour, gags, punch lines, pay-offs

Humour is the gag, the punch line, the payoff - these are good techniques to keep audiences reading. Realise that most advertising is interruptive. Compensating consumers by making them smile is the very least we can do for having interrupted them.

Ideas which feature gags that are genuinely funny can get a lot of love and mileage. In fact the funniest ones often offend some segment of society.

When deploying humour, make sure it is funny and is connected to the brand. Otherwise, the gag will be remembered, but the brand quickly forgotten.

Shock value

For some industries, like anti-tobacco smoking, featuring real people dying of smoking-related cancer is statistically proven to more impactful than other techniques.The problem with shock campaigns, is they get tired quickly. They lose shock-value. What was shocking today is mundane tomorrow.

This forces advertisers to go in pursuit of the next shocking visual or statistic. It is not easy to sustain these campaigns in the long run.

Puns and visual puns

These were once very popular techniques. There was a time when you could flick through a magazine, and almost every page featured a pun.

The smarter puns are not created as a headline, but expressed as a visual. These are called visual puns.Most creative people agree the use of puns should be avoided.

Puns are risky. At their heart there is often no core idea, and therefore they are a menace to campaign.

Puns are really a last resort.


Juxtaposition is achieved when the two dipolar visuals are put together. Take for example the faces of two opposing football team coaches; or a cheap car and a luxury car. These are two extremes which share a common relationship, but are very different. Together they create a striking visual.Their extreme differences give birth to a new meaning when placed beside each other.

Juxtaposition can useful for challenging a stereotype, and changing opinions.

Metaphors and hyperbole

Metaphors are one of the most common storytelling techniques. It is no surprise advertisers use them so often. Metaphors borrow from a construct the audience understands, to explain another construct they have little knowledge about.

For example, power plugs could be a metaphor for sexuality.

Metaphors can be a hyperbole too. A hyperbole is deliberate exaggeration for emotional effect. The effect is intentional, and the audience is not expected to interpret hyperbole literally.


Irony is a mode of expression that calls attention to discrepancy between two levels of knowledge. The definition of irony, in the simplest form, is the difference between what someone would reasonably expect to happen and what actually does. Meaning that something that happens that you would not even reasonably expect to happen is considered irony.


Alliteration is a series of repeated consonant sounds, occurring at the beginning of words or within words. Alliteration is used to create melody, establish mood, call attention to important words, and point out similarities and contrasts. They appear in headlines, in taglines and campaign titles.

Alliteration makes a phrase sound a little catchier, and more memorable.

Sticky ideas

Sticky is normally what you get when one or a combination of the above, works really well. You end up with an advertisement which is talked and written about. An ad campaign that becomes sticky is viral. Without much intervention or media spend, the audience transmits and shares the idea, often modifying it and making it their own.

This recent TVC by Heineken, combined several techniques covered in this article, and nailed it.

Tips on Creative Campaign Ideas

Anthony Coundouris is a director and digital consultant for the digital marketing agency Firestarter.

Servicing multinationals companies in Singapore and South East Asia, Firestarter provides business leaders avenues to engage and convert prospects using social media marketing.

Visit Firestarter to read more articles or contact me.

Creative Writing: How Long Should Your Novel Be?

The length of a novel should depend on two things, and two things only:

1) It should be long enough to qualify as a novel; and


2) It should be just long enough to tell your story.

Creative Writing: How Long Should Your Novel Be?

Too many authors try to stretch their novels into 200,000-word epics, only to bore their readers to tears. Others try to get the entire story over with in 50,000 words, leaving out valuable information. A novel should be just long enough to tell your story, but long enough so that all of the details are included.

Even the shortest novels, however, should be at least 50,000 words. Any shorter than that, and the novel becomes a novella. Anything less than 10,000 words is a short story. Although there really are no set "rules" for length of a manuscript, 50,0000-150,000 words is a safe bet. If your novel is more than 150,000 words, you might consider splitting it into two parts, creating a sequel.

That said, there are other factors which can influence the length of your novel. Pacing, characters and action are just a few, combined with the complexity of the subject matter. For example, in Tom Clancy's novels, he has to explain the complicated military jargon as well as the construction of planes and tanks. Therefore, his novels are much longer than 150,000 words. The same could be said for Jurassic Park, which uses in-depth scientific explanations.

Some authors choose to outline their plots before they begin writing, and using this technique, they can usually tell how long their novel will be before they even sit down to write. I never use an outline - I prefer to wing it - so the length usually comes as a surprise to me once I've finished. I judge the pace of the novel as I write, and I go over it chapter-by-chapter to make sure that I've written each scene as concisely and briefly as possible while still delivering the full effect.

For beginning writers, your best bet is to just continue writing until you get a feel for length. Write short stories to practice telling a story in fewer words and work on condensing sentences into their purest form. It's an art - that, I'll admit - but once you have a sense of your own abilities as a writer, it will be second nature.

Creative Writing: How Long Should Your Novel Be?

Laura J. College is a professional ghostwriter with more than ten years' experience writing fiction and non-fiction manuscripts. Her work can be found all over the Internet, and she is currently accepting ghostwriting clients. Check out her website at []

Creative Writing: How to Write Fight Scenes

Many of the novels produced today have fight scenes which must be described in detail. If you are writing a suspense or horror story, chances are someone will throw a few punches. Depending on the type of fight you are writing about, you will need to think through each fight scene and decide exactly how you want to tell it.

Fight scenes are much easier to perform on television than to write in a manuscript. On the screen, you can see the fight happening and you aren't worried about what anyone is thinking. You don't have to tell the audience how each move is executed because it is right there in front of your face. In a novel, however, the way you write a fight scene will determine whether or not your reader can follow.


One of the most difficult aspect of writing fight scenes is the tendency to slip into monotony: He kicked her. She kicked him. He punched her. She bit him. In order to keep your reader interested, you have to find creative ways to tell the reader what is happening.

Creative Writing: How to Write Fight Scenes

When writing fight scenes, focus not only on the characters who are engaged in the fight, but also various aspects of the scenery. In most cases, you will be "in the mind" of one specific character, which means that the fight is explained from his or her point of view. Even as your character is kicking ass and taking names, he or she should be cognizant of the world around them.

There is a fine line, however, between creating enough description and creating so much that it takes away from the pace. Fights are fast, furious and often over within minutes; if you drag it out too long, your reader will get bored. Keep the pace flowing by intermixing your description with the mechanics of the fight.

For example:

"Caleb was momentarily distracted by the shouts that emanated from the rapidly growing crowd in the parking lot. Catcalls were followed by cheers of encouragement so loud that his attention was momentarily called away from the fight. Joshua's leg swept out in a wide, graceful art, connecting with Caleb's ankles, throwing him off balance. Without even realizing what exactly was happening, Caleb found himself flat on his back, sucking in deep breaths of air that seemed devoid of oxygen, wincing as tiny pebbles from the asphalt dug painfully into his back. The subsequent tunnel vision that threatened to take away his sight cleared with just enough time to roll away from a kick to the ribs."

The above is an excerpt from a suspense novel I wrote several years ago, and displays an example of complementing action with description. We know what is going on with the fight, but we also understand what has happened to Caleb.

Once you have finished writing a fight scene, read it over aloud. Listen to the words from an objective point of view and determine if you can see the fight happening in your mind. If you don't feel that you can maintain objectivity, read it to a friend or family member.

Creative Writing: How to Write Fight Scenes

Laura J. College is a professional ghostwriter with more than ten years' experience writing fiction and non-fiction manuscripts. Her work can be found all over the Internet, and she is currently accepting ghostwriting clients. Check out her website at []

Creative Writing - 3 Key Steps To Get Started In Creative Writing Today

Many people have the desire to write and feel they have it in them to write poems, stories, even novels. But they barely write a word.

Maybe you've tried a little creative writing yourself, and would like to do more, but something holds you back.


Here are the 3 key steps you can take, to get you started (again) with your Creative Writing:

Creative Writing - 3 Key Steps To Get Started In Creative Writing Today

Step 1. Be kind to yourself, start small. Many people, having never written more than a few short pieces of creative writing before, try to go headfirst in at the deep end and write their first novel in a couple of weekends.

Yes, there are a few people this can work for, and if you're one of them and that works for you, that's fantastic.

But the rest of us need to build up our creative writing muscles before we go for a big writing project like a novel.

Pick a small project first, like a poem or article or short descriptive piece. Get used to writing, and familiar with the whole process from having an idea, to writing the first few words, to that proud feeling of reading back your finished piece of writing.

Step 2. Create regularly. Creative writing, like any other form of creativity, needs to become a habit for you to reach your true potential. In your list of what you do each day, creating needs to be just below Breathe, Eat and Sleep.

Pick a regular time each day to create for a minimum of 15 minutes, stick to it for 2 weeks and notice what a huge difference this makes to your creative output.

Imagine what you'll have written in 6 to 12 months from now when you extend this daily creative session to 20 or 30 minutes a day.

Step 3. Experiment. Play. Enjoy. Creative writing is about exploring new ideas, new characters, new worlds, new ways of expressing yourself and your creativity.

It's also about learning which ways you write most effectively, which types of writing you most enjoy and which you'd like to try next.

If you have the attitude that creative writing is an enjoyable experience, not a chore or a slog, then obviously it makes a huge difference to what you write.

If you feel at times your writing is getting tired or stuck or predictable, just switch to a different type of writing, try a new creative writing project in a format you've never tried before.

The more you write, and the more different ways you write, the richer your creative writing will be.

These are the 3 key steps to getting started with your creative writing today. What are you waiting for?

Creative Writing - 3 Key Steps To Get Started In Creative Writing Today

To give your creative writing that extra boost out of the blocks, get your FREE 5 part creative writing ecourse at www.YouAreACreativeWriter.Com.

Creativity Coach and keen creative writer Dan Goodwin helps people who are struggling to be as creative as they know they can be. See more at his website:

Creative Writing: How to Start Your Novel

When I was in the eleventh grade, I took a creative writing elective with one of the most brilliant teachers I've ever met. She was brutal, honest and highly creative; I don't know why she hadn't graduated to teaching college courses. In any event, she gave me the best writing advice I have ever gotten:

"The worst way to start your story is with a 'dark and stormy night'. It's been done. Other than that, the sky's the limit."


I took her advice to heart, and the stories I wrote for her class had the most creative beginnings I've ever written.

Creative Writing: How to Start Your Novel

Most beginning (and even veteran) writers struggle with how to open their novels. Dialogue? Action? Witty prose? How you start your novel with decide how many people buy it off bookstore shelves. Captivating your reader should be the first priority, but how do you know if it's exciting enough?

How to Start Your Novel with Dialogue

I rarely start novels with dialogue, mostly because I can never think of anything important enough to say. However, sometimes dialogue is the best way to get your novel off to a running start. If your characters are in the middle of a fight or if there's something you want to get right out in the open, dialogue can thrust your reader right into the opening scene of the novel.

That said, you have to be careful. Resist the urge to start your novel with dialogue like, "How are you feeling today?" If you plan to open with dialogue, it must be intelligent and important and captivating.

My only real advice for starting your novel with dialogue is to have only one line of speech before you insert some explanations. Even if the characters are in the middle of a conversation, don't confuse your reader by failing to give details.

How to Start Your Novel with Action

Obviously, action is the most popular way to start a novel. It's exciting, intriguing, and it lures your readers into the story before they even know what hit them.

This is especially true with mystery and suspense stories. In those genres, readers expect to be hooked from the get-go, and they want to be shocked from paragraph one.

How to Start Your Novel with Prose

In this case, "prose" really refers to description. Some of the most powerful novels of all time have begun with languid and lyrical description:

"It was the best of times, it was the worst of times..."

- Charles Dickens, A Tale of Two Cities

"A squat grey building of only thirty-four stories..."

- Aldous Huxley, Brave New World

Description is my favorite way to start a novel because it eases the reader into the storyline. There are no expectations, no assumptions; your reader becomes immersed in the fictional world that you have created, and at your own pace; no one else's.

The only problem with this method is that you must find a unique way to describe the opening scene. My advice is to think about the characters and the setting and to pick out a remote object on which to comment. This takes your reader from a very specified place - the object - and into a more complex scene - your opening. For example, one of the books that I ghosted several years ago began like this:

"In a room filled with beautiful antique furniture and ancient artifacts from Egypt and Rome, the digital clock radio stuck out like a sore thumb. It's flashing green digits called attention to the clock as if to say, I may be new, but I'm still important. It struck me as odd that someone as refined and as old-world as Cunningham Thompson III would rely on such a technological timepiece." By drawing your readers' attention to something mundane, they will be twice as captivated when you get on with the plot.

Creative Writing: How to Start Your Novel

Laura J. College is a professional ghostwriter with more than ten years' experience writing fiction and non-fiction manuscripts. Her work can be found all over the Internet, and she is currently accepting ghostwriting clients. Check out her website at []